Katy is passionate about the consumer and their experiences on the web. Katy has detailed knowledge of usability and how to create a customer centric online experience, along with practical experience of how to measure and implement online strategy having worked in marketing and eCommerce in Financial Services for over 6 years. Katy enjoys working across all elements of the web, from strategy to implementation, in particular advising how businesses can harness the web channel effectively and how it can have impact and success within the wider business.