People
Internet marketing experts and key members of the team
Meet the Blue Latitude team
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Fred Bassett - Director Of Strategy
Fred leads client strategy at Blue Latitude and is responsible for the quality of our output. He is an internet marketing expert who understands complexity and loves to solve the big challenges. Prior to founding Blue Latitude, Fred owned and ran a digital agency, Skyrock, and the youth marketing business, Revolution Promotions. Before this Fred was at BMP where he worked with clients such as Volkswagen, British Rail and Heinz.
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Martin Brass - Managing Director
Martin is responsible for business development and works on strategy projects in Entertainment & Music for clients such as Ministry of Sound and Robbie Williams. Prior to founding Blue Latitude, Martin worked as a consultant with BT consulting and set up a online recommendation service with Channel4. Martin also has 15 years of experience in the music industry.
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Chris Field - Director and senior consultant
As well as being a seasoned technical project manager, Chris is also a very experienced marketer with expertise in financial services, sports and entertainment. He has an entrepreneurial streak and the drive to complete the job. A great team player, he is very effective under pressure and loves to solve a problem or two.
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Simon Young - Director and senior consultant
Simon joined us on day one and has experience in almost every aspect of our business. A specialist in competitive analysis, Simon has helped develop some of our proprietary tools and has worked on Pharma, entertainment and retail projects. He has experience at the sharp end of web production, right through to global strategy and process development. Simon prides himself on his ability to drive a project, take an innovative approach and make things happen.
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Manoj Jain - Accountant
Manoj forms the solid backbone of Blue Latitude, providing unfailing support in both accounts and IT. With this unique combination of skills, combined with his enthusiasm and efficiency, he ensures that Blue Latitude is always ready to do business. His charming personality and eagerness helps solving problems smoothly and effectively.
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Melissa Clark - Consultant
Melissa likes customers and gaining insight is what she excels at. She understands consumer needs and issues, and translates them into better customer experiences and effective communications. Our resident expert on social media she also helps on projects where the community is the key to success.
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Sarah Collins - Consultant
Sarah’s skill lies in combining strategic insight with a hands-on practical approach to addressing day-to-day challenges. With more than twenty years experience in retail and newspaper publishing, she specialises in developing propositions for our clients as well effectively working directly with their teams to reach and convert more and better customers.
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Kirsten McIntyre - Consultant
Kirsten is an online marketing professional who likes to look at the world from the top down to the detail and back again. She loves to understand what customers are actually doing as well as the implications of their behaviour on the bigger picture. She loves working in eMarketing because of the constantly changing and accountable environment, which can be analysed to create actionable strategies that affect the bottom line. With 7 years experience in the travel and leisure sector she is expert on revenue generation through acquisition, conversion and retention tactics and thrives on the challenge of delivering to a deadline.
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Simon Myall - Consultant
Simon is always eager to bring an innovative, fresh and analytic approach to the table. With a background in technology, Simon has worked in the financial services, online retail and consultancy sectors, developing cutting edge technological solutions to big business problems. More recently he has worked with a range of early stage businesses to provide strategic research and analysis. As a business analyst, Simon takes a dynamic approach to bridging the gap between business and technology.
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San-Jay Moodley - Assistant Consultant
With a passion for Healthcare and an in-depth understanding of both the online and mobile interactive channels, San-Jay has helped develop and manage numerous patient mobilisation initiatives. San-Jay’s grasp of the emerging prominence of Web 2.0 within the evolving online environment has allowed him to become a seasoned all-rounder within the team.
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Anna Storrs - Assistant consultant
Previous to her role with Blue Latitude, Anna worked in on and offline marketing communications for a number of consumer/lifestyle clients. She particularly enjoys working within international environments and has a passion for developing an understanding of the differing online trends and behaviours. Anna holds specific knowledge and experience of Asian markets and has previously worked in China.
