The latest trends, issues and opportunities shaping our digital world
The impact of digital beyond sales and marketing; how digital is transforming the entire organisation
Blue Latitude and Econsultancy are working in partnership to produce a report that will explore ‘The impact of digital beyond sales and marketing; how digital is transforming the entire organisation’. The report will be based on a survey of Econsultancy’s senior client side members, along with a series of interviews with a number of senior marketers and business leaders that will take place between April and May 2010.
The survey was launched at Econsultancy’s Digital Cream event, where Blue Latitude hosted a roundtable exploring the business challenges delegates faced in ‘managing digital channels’. The survey, will investigate in more detail some of the issues raised at the conference, including:
The output of the survey will be an essential read for both those involved in managing digital channels and senior management who are trying to make their businesses think and behave digitally. It will give practical advice on how to organisations can change their thinking, behaviours, business models, products and services, structures and processes to exploit digital channels and gain competitive advantage.
Specifically, it will aim to answer questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes.
If you would like to take part in the survey or be notified when the report will be published in June, please email sophie.berger@bluelatitude.net. We look forward to sharing our findings with you.