Blue Latitude has two WAA Certified Web Analysts™

Blue Latitude’s Paul Cook and Rob McLaughlin are two of ten, Web Analytics Association Certified Web Analysts™, globally.

Blue Latitude has two WAA Certified Web Analysts™


Blue Latitude is a corporate member of the Web Analytics Association.  The Association is the leading authority of excellence in digital marketing measurement, providing standards, education, resources, and research globally.  Its members include industry practitioners, vendors, consultants and educators, including Google, Web Trends, Omniture, Walt Disney, Microsoft and Expedia. 


The WAA Web Analyst Certification Program™ is designed to identify not only analysts with broad domain knowledge, but also, and more importantly, analysts demonstrating a high level of analytical and problem solving ability across the entire web business spectrum. The certification exam covers the following key areas:

  •  Web Analytics for Site Optimization
  • Measuring Marketing Campaigns Online
  • Creating and Managing the Analytical Business Culture

 
Blue Latitude’s Rob McLaughlin and Paul Cook took the Web Analytics Association exam in May and both passed with flying colours and are now WAA Certified Web Analysts™.  They are currently two of only four certified analysts in Europe and there are only ten analysts globally.  Congratulations to both Rob and Paul, who have demonstrate a commitment to the profession and a desire to reach the highest standards and level of competence within the web analytics industry.