2007-8 New business

2007-8 proved to be a very successful year for Blue Latitude as we continue to work with new clients on interesting and varied assignments that test our skills and increase our sector expertise.

In Publishing, we recently completed a business case project and feasibility study for A&C Black (part of Bloomsbury Publishing).  In the Retail sector, we are currently working with The British Museum Company to improve the performance of their online shopping experience. We continue to grow our expertise in Financial Services with new clients and strategic projects in CMC Markets (spread betting) and Digital Look (financial data and market information).

For some time now we have been regarded as global market leaders in Pharmaceutical eMarketing strategy and this is underlined by new work from Eli Lilly & Company and the addition of Roche to our client roster.  Music and Entertainment has always been core to Blue Latitude’s capability and last year we were engaged by legendary club and independent record company Ministry Of Sound in a future scenario planning exercise within an industry where the future is very uncertain.

As we look ahead towards 2009 we are very excited at the prospect of working with new clients and projects in retail, pharma, publishing and FMCG. We are especially excited about the upcoming Beijing Olympics and already have our thinking caps on for the London Olympics in 2012 as we can imagine how significant a role the internet is likely to play for our clients.

For examples of our work and clients, please visit the case studies section of the site.