Identifying the most influential marketing options

Our Environment Mapping and Monitoring services help us to understand how customers make choices when they go online.

We build the competitive landscape as seen through their eyes and recommend actions that ensure your marketing is more effective and your budget is more wisely spent.


The value of Environment Maps in developing marketing strategy

Environment mapping and monitoring allow us to recognise key competitors for customers attention and assess their relative influence on behaviour:


  • Understand the typical journey for each core customer group;

  • Identify the importance of different websites in this journey (search engines, portals, UGC, commercial verticals, client-owned sites, etc);

  • Understand why these sites are influential (and others are not);

  • Measure the proportion of the online environment acting in your favour;

  • Understand the SEM tactics being deployed by competitors;

  • Understand which marketing strategies will have most influence on your core customers (reach, frequency, depth of messaging, calls to action, etc);

  • Identify possible risks and mitigating strategies;

  • Inform budget deployment (media planning, creative work, partner selection, site build and optimisation, etc);

  • Identify new and previously unexplored opportunities or business ventures