Blue Latitude bridges the gap between research and traditional marketing techniques.


We understand businesses and their customers. We see your customers as real people with real needs and understand the context in which they go online. It helps to see your business from their point of view.

The value of Personas in developing marketing strategy


The level of insight gained from detailed personas and their lifecycles are core to building an effective strategic marketing process

  • Clearly profiles the core customer types you need to reach;

  • Puts competitive environment analysis and marketing Framework development into context against specific groups of users;

  • Builds clear understanding of the language these customers use when going online, around which keywords and content are built;

  • Gives a standard against which we can assess or develop websites that may form part of the marketing strategy;

  • Binds different stakeholders to a shared vision;

  • Lives throughout and beyond the project or programme.