We bridge the gap between business objectives, marketing activities and customers

Our eMarketing Framework helps you to see the big picture before delving into the detail and setting priorities.

It shows how your customers connect with your marketing activities and your business.

We can do this for single products and campaigns, or build an over-arching map of company-wide operations

The value of Frameworks in developing marketing strategy


Frameworks define how different marketing activities work together to meet business goals.

  • Strategic Frameworks focus on the existing business strategy. We begin to shape the ‘big picture’ at the start of a project using existing business data. This helps frame the direction of the project when there are many elements in play, as well as identify opportunities for ‘quick wins’;

  • eMarketing Frameworks focus on online marketing activities, and build on the insight gained from persona and environment mapping;

  • The Framework focuses business decision-makers on a clear plan that aligns the eMarketing strategy with other business activities;

  • Key Performance Indicators are built into the Framework to provide effective measurements of success and for diagnosis