Monitoring and evaluation

Making sense of the data that can be extracted from – the ever growing - digital channels and understanding what it means for your business and brand can be overwhelming. Blue Latitude work alongside our clients to help derive insights from the data and make strategic and tactical decisions with confidence.


We look at the holistic digital environment - our evaluation consultancy services measure both:

  • The performance of our client’s websites, online promotions and digital marketing activity
  • How their brands, products and services are being represented and what impact they are having in the wider digital environment

 

Our monitoring and evaluation service can be mapped against three key stages - measure, understand and act:

 Evaluation 2 

Our services are insight-led, technology agnostic and results driven and are under-pinned by deep technical expertise and global experience, gained across transactional and information led sites, spanning all four continents.

 

Blue Latitude has two WAA Certified Web Analysts™.  Our analytics experts are trained to the highest standards, with deep domain knowledge, apply their analytics expertise to your business and interrogate and translate raw data into business insight, delivering results.

 

We benchmark the data against industry standards and analyse how the different data sources -  web analytics, environment monitoring, sentiment monitoring and bespoke research etc - interrelate.  In doing so identify opportunities for improvement across all interactive activities and provide insights that deliver competitive advantage.

 

To find out more about our different monitoring and evaluation services, please explore the links in the left hand navigation.