Performance evaluation
Blue Latitude’s evaluation offering helps measure, interpret and improve online business performance
Beacon
Blue Latitude’s Beacon, a dashboard tool, provides a snapshot of online business performance at a global, territory and site level. It is a collaborative platform that allows the organisation to disseminate information, share best practice, receive advice, set goals and improve business performance.
The Beacon, brings together data from various sources including, web analytics, environment and sentiment monitoring and benchmarks the data against industry standards and key performance indicators set by the business. Importantly, alongside the data analysis are insights and actions from Blue Latitude’s consultants and analytics experts, aimed at improving and optimising digital performance and delivering measurable bottom-line results to your organisation on an ongoing basis.
Key questions the work aims to answer:
- How do we track performance and compare effectiveness against brands and territories?
- How do we ensure that the analytics data is understood by the wider management and brand team?
- How can we represent different sources of evaluation data- analytics, sentiment and environment – effectively in one place?
- How do we automate our analytics reporting and can we get data delivered to our desktop every day?
- How do we ensure that insight is turned into action?
