Online media monitor

Blue Latitude undertakes ongoing monitoring of content on key trusted sites.  Key words – company name, brand name or specific topics – are monitored on an ongoing basis. Changes are reported to our clients and results are fed into the ongoing strategic planning process.

 

Key questions the work aims to answer:

  • What has changed, when did it change and what is the impact?
  • Where and who are the sites with the most authority / influence?
  • What are the trusted sites saying about our brand / company / topic of interest?