Sentiment monitor

Sentiment or buzz monitoring identifies the most active audiences participating in online conversations around a company or brand and analyses those topics most actively discussed.  It provides an insight into the needs, opinions and perceptions of key audiences in relation to the brand or company, products or services.

 

Sentiment 2

 

The information gained can be fed into recommendations necessary to counter/lessen the visibility of negative opinion.  It can also be used to help identify key opinion leaders and how and where best to engage with these influential audiences in the social online environment.

 

Key questions the work aims to answer:

  • Where are the positive or negative mentions of our brand or company in the online environment?
  • What is being said about our competitors?
  • How are these sentiments changing over time?
  • What can we do to shift sentiment in our favour?