Performance evaluation

Blue Latitude has two WAA Certified Web Analysts™ and all our consultants demonstrate a high level of analytical and problem solving ability uncovering business insights from Web analytics data and keeping pace with new measurement challenges. We help marketers see online behavioural patterns and apply this knowledge to both their online and offline marketing activities.  We can work with new or legacy systems (WebTrends, Omniture, Google Analytics etc). We support our client’s implementation agency or internal team or undertake the configuration work ourselves. 

 

We audit our client’s sites and ensure that your analytics system is set up correctly with the right data being collected to match your KPIs, user journeys and business objectives.   Blue Latitude’s analytics experts have global experience, gained across transactional and information led sites, spanning all four continents.

 

We analyse and then segment web analytics data, to gain a greater understanding of who is visiting a website, when they come, where they go and what they do when there are on the website. 

 

Knowing how each segment behaves allows clients to tailor messages, promotions and products specifically to a single group. As a result, it is possible to increase response rates, increase total revenue and develop a strategy to retain long term profitable customers.

 

Key questions the work aims to answer:

• Are our web analytics tools set up correctly?
• What data is currently being collected and what can it tell us?
• Are we collecting the right data to map against our KPIs?
• Can we validate the numbers being provided by our agency?
• What does the data mean to our businesses bottom line?
• Can we integrate our customer database with our Web Analytic platform?
• What customer profiles are visiting our website?
• What value does each customer profile bring?
• How do I attract more of the profitable customers?
• What are they doing on the website?
• What additional services and products do I develop for my profitable customers?
• Which marketing activity do I attribute to the peak in visitors to our website?

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