Market research

We uncover insights about user’s needs, motivations, behaviours and how these are manifested on digital platforms.  Our focus is on the discovery of insight that lead to competitive advantage.

 

On behalf of our clients we undertake bespoke qualitative and quantitative market research investigating specific online challenges or future scenarios.  Even when clients have in-depth knowledge of their audience, they often have limited awareness around their digital needs and behaviours.  We help them gain this knowledge and understanding.

 

Designed around a specific business challenge, we use the latest research techniques and specialists to reach the answer.  Often research will involve online polls, closed social networks, or face to face interviews to understand specific online needs, motivations or behaviours of the target audiences.  The output of the research often feeds into a wider project, that helps bring real business benefit and competitive advantage to our clients.

 

In most cases we work hand in hand with the clients preferred market research company - on recruitment, discussions guides, briefing moderators, in the observation suites etc - to ensure that our digital expertise is represented and reflected in the research process.                   

 

If required, Blue Latitude has the skills and capability to undertake the market research work itself.  For Healthcare clients, we are BHBIA certified and adverse events trained.    Fred Bassett, Director of Stratetgy, is a member of the Market Research Society.

                  

Key questions the work aims to answer:

  • What do our key stakeholders think about our digital activity?
  • What do users think of our website / site re-design and were their needs met?
  • What are the online behaviours and needs of a new audience segment?
  • What are the changing digital needs, opinions and behaviours of our key stakeholders?