Competitive analysis

We develop a map showing what our client’s competitors are doing online, what they are doing to compete for customers’ attention and how they are influencing customer behaviour. The insight allows our clients to understand where they need to focus their resources and attention to develop winning content, partnerships and services on the web.

 

Key questions the work aims to answer:

  • How are our competitors performing online?
  • How are we performing when benchmarked against our competitors and the audience needs?
  • What does our target audience see when they go online?
  • What is being said, positively and negatively, about us and our competitors?
  • Who is saying what, to whom?
  • What are the digital marketing tactics used by our competitors?