eSituation analysis

Blue Latitude’s eSituation Analysis is a detailed and comprehensive examination of the current organisation and its external environment from a digital perspective.

 

We look at the business across three key domains:
1. The audience and their online needs and behaviours
2. The business / franchise or brand objectives
3. The competitive demands of the digital marketplace

e situation Analysis  

In doing so we will often combine a number of our other service offerings including digital audit, persona development, competitive analysis, sentiment monitor, and environment mapping allowing us to identify strengths, weaknesses, opportunities and threats and develop a strategic direction that will seek to highlight  information which may lead to the development of competitive advantage.

 

Key questions the work aims to answer:

  • What do our products and services look like in the digital environment?
  • What macro trends should we be aware of – political, technological, economic, and cultural?
  • What are our competitors doing and how do they compare?
  • What is our relationship like with our suppliers and distributors?
  • Who are the key audience segments and are we meeting their needs?
  • How are we currently organised internally – structure, processes/planning, systems, people, and culture?
  • How do we measure performance?
  • What are our strengths, weaknesses, opportunities and threats?