User centred design

At the heart of the user centered design methodology is the involvement and consideration of the customer in all the stages of the product development process. Blue Latitudes user centred design offerring brings our clients a full set of services that takes the project from design concept through to customer research, modelling, structuring, prototyping, testing, maintaining and optimising.

 

We have a wealth of experience in user centred design, with a specific focus on providing the ‘customer voice’ in any project.  We help our clients improve the usefulness (relevance) and usability (ease of use) of their web sites and digital products and services and importantly in doing so ensure a greater return on investment.

 

Key questions the work aims to answer:

  • Who are the users of this service, application or web site?
  • What are the tasks and goals of these users?
  • What experience levels do the users have with computers / the web
  • What is their knowledge of the subject matter?
  • How can the design of this interface facilitate users’ cognitive processes?
  • What relevant knowledge and skills do the users already possess?
  • What functions do the users need from this interface? How do they currently perform these tasks?
  • Why do the users currently perform these tasks the way they do?
  • What information might the users need and in what form do they need it?
  • What do users expect from this web site / product or service? How do users expect this interface will work?